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Values Exchange

Image Is Everything

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11 Jun 2018 15 Respondents
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Melinda Valent
Senior Worker (990 XP)
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Image Is Everything

When we see images our expectation is that they are of something real or true. However, in news media and especially in advertising, the images we see are frequently manipulated. There can be many reasons for this manipulation - but the general rule is that the person in control of the image is trying to affect the way the viewer thinks and behaves.

This manipulation of image raises many social and ethical questions. Using the VX, let's explore some of these issues together.

You will be asked to discuss a video clip:

Newspaper advertising
TV Advertising
Internet Advertising
Reality shows